Charteau Vartely is a winery in Moldavia looking to launch their Individo wine line-up in Romania. Individo is a direct competitor to Purcari, a well loved winery.
People feel intimidated by wine, the ritual it involves and above all by having to choose a wine.
The ritualistic part of drinking wine should not stay in the way of you enjoying a good wine. 
Agency: Geometry Global Romania
Copywriter: Alexandra Bombita
Creative Director: Mihai Fetcu
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