CHALLANGE
Charteau Vartely is a winery in Moldavia looking to launch their Individo wine line-up in Romania. Individo is a direct competitor to Purcari, a well loved winery.
INSIGHT
People feel intimidated by wine, the ritual it involves and above all by having to choose a wine.
IDEA
The ritualistic part of drinking wine should not stay in the way of you enjoying a good wine.
Agency: Geometry Global Romania
Copywriter: Alexandra Bombita
Creative Director: Mihai Fetcu