Evince is the name of an online marketplace that aims to gather locally produced products from around the world. The challenge of was how to design a brand that would communicate diversity while also incorporating authenticity, craftsmanship and local tradition. How do you create a brand that is both global and local that had to exist mainly online.
The concept was "unity within diversity" essentially to show that no matter how different things are they can work together if carefully curated. Each letter in the middle of the logo is from a different font family while the "e" in the beginning and end was custom designed to work as unique symbol of the brand.