TADAAAM Show
Tadaaam Show is a successful communication platform for Telekom Prepaid Card. It all started from "teens are the best bullshit detector so traditional advertising won't work", so it was obvious that we needed to take over the Internet, but with real content. The idea of having an online show seemed the best approach.
The Characters
The main characters are Pandalie, a strange panda bear, with strong opinions and personality and Mikey H, a famous blogger, who desperately tries to understand him. Together, they do all sort of crazy stuff, but Pandalie always gives them a twist (as if needed).
After a few episodes, the audience asked for more and all turned out to be a 360 degrees campaign: online content, TVCs and BTL events and activations.
Results
Not to brag about it, but a Grand Effie speaks for itself. :)
Below is our contribution to Tadaaam platform.
"Pandalie's Dream Job" Episode
"Draw my life" episode
"From the end of the Internet" Promotion
Materials
And because it's said "pics or it didn't happen" :)
Agency: Leo Burnett Romania
Copywriter: Alexandra Bombita
Group Creative Director: Raluca Eftimie
Creative Director: Razvan Capanescu