CHALLANGE
Vodafone Club is a loyalty program that offers discounts to Vodafone clients, but most people are not aware of it. The aim was to raise awareness and increase the number of clients that redeem the discount vouchers.
INSIGHT
People have preconceptions about everything: what an old couple are supposed to do on vacation, how one should look if going to the beach, one what should ware and the list can go forever.
IDEA
Challenge these preconceptions and empower people to do what they want and sometimes only dream about.
Agency: McCann Romania
Copywriter: Diana Voinea
Grup Creative Director: Javier Gelpi
Creative Director: Mihai Fetcu & Ruxandra Papuc